2026 · W21 · 東南亞遊戲市場情報
涵蓋泰越雙市場排行榜、文化脈動、KOL 動態、本週新聞、跨榜分析與市場策略
本週焦點
App Store 冠軍:《Garden Defense:พืช vs สไลม์》(Hong Kong Tanwan Information Technology Co.,Limited)
App Store 冠軍:《Block Blast!》(Valar Technology Corp)
最大漲幅:《PUBG MOBILE》在 TH App Store ↑4
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | ─ | 2 週 |
Garden Defense:พืช vs สไลม์
Hong Kong Tanwan Information Technology Co.,Limited
|
|
| 2 | ─ | 2 週 |
Block Blast!
Hungry Studio
|
|
| 3 | ─ | 2 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 4 | ─ | 2 週 |
Roblox
Roblox Corporation
|
|
| 5 | ─ | 2 週 |
Kingshot
Century Games Pte. Ltd.
|
|
| 6 | ─ | 2 週 |
Garena RoV: Attack on Titan
Garena Mobile Games Private Ltd.
|
|
| 7 | ─ | 2 週 |
Royal Kingdom
Dream Games
|
|
| 8 | ─ | 2 週 |
Tricky Story 2: Brain Twist
Tang Thi Thuy
|
|
| 9 | ─ | 2 週 |
Free Fire MAX
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 10 | ─ | 2 週 |
Total Football VNG
VNGGames Co., Ltd
|
|
| 11 | ↑1 | 2 週 |
eFootball™
KONAMI
|
|
| 12 | ↓1 | 2 週 |
Subway Surfers
Sybo Games ApS
|
|
| 13 | ↑4 | 2 週 |
PUBG MOBILE
Tencent Mobile International Limited
|
|
| 14 | ↓1 | 2 週 |
8 Ball Pool™
Miniclip.com
|
|
| 15 | ↓1 | 2 週 |
Hay Day
Supercell
|
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | ─ | 2 週 |
Block Blast!
Valar Technology Corp
|
|
| 2 | ─ | 2 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 3 | ─ | 2 週 |
Roblox VN
VNGGames Co., Ltd
|
|
| 4 | ─ | 2 週 |
Garena Liên Quân Mobile
Garena Mobile Private
|
|
| 5 | ─ | 2 週 |
Free Fire MAX
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 6 | ─ | 2 週 |
FC Mobile VN
Garena Mobile Private
|
|
| 7 | ↑4 | 2 週 |
Chicken Farm Cozy Life
DUONG NGOC DUC
|
|
| 8 | ↓1 | 2 週 |
Play Together VNG
VNG CORPORATION
|
|
| 9 | ─ | 2 週 |
Giang Hồ Kỳ Ngộ - Vplay
VIETNAM INTERACTIVE TELEVISION JSC
|
|
| 10 | ↑2 | 2 週 |
Magic Tiles 3: Piano Game
Amanotes Pte. Ltd.
|
|
| 11 | ↓3 | 2 週 |
Angry Birds 2
Rovio Entertainment Oyj
|
|
| 12 | ↓2 | 2 週 |
Stickman Party: 4 player games
Maxim Krivokonev
|
|
| 13 | ─ | 2 週 |
Thế Giới Hoa Viên Của Tôi
GEN Z MEDIA CO., LTD
|
|
| 14 | ↑1 | 2 週 |
Sheep Dash® - Farm Parking 3D
Snap Brain Games
|
|
| 15 | ↑1 | 2 週 |
Hero Clash
moc games
|
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | ─ | 2 週 |
Garden Defense:พืช vs สไลม์
TANWAN GAMES
|
|
| 2 | ─ | 2 週 |
Roblox
Roblox Corporation
|
|
| 3 | ─ | 2 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I
|
|
| 4 | ─ | 2 週 |
Block Blast!
HungryStudio
|
|
| 5 | ─ | 2 週 |
Garena RoV: Attack on Titan
Garena Mobile Private Limited
|
|
| 6 | ─ | 2 週 |
Mobile Legends: Bang Bang
MOONTON
|
|
| 7 | ─ | 2 週 |
Free Fire MAX
GARENA INTERNATIONAL I
|
|
| 8 | ─ | 2 週 |
Arrows – Puzzle Escape
Lessmore GmbH
|
|
| 9 | ─ | 2 週 |
Royal Kingdom
Dream Games, Ltd.
|
|
| 10 | ─ | 2 週 |
Total Football VNG
VNGGames Co., Ltd
|
|
| 11 | ─ | 2 週 |
Vita Mahjong
Vita Studio.
|
|
| 12 | ─ | 2 週 |
Block Crazy Robo World Craft
Prokids Studio
|
|
| 13 | ─ | 2 週 |
Color Block: Combo Blast
Ivy
|
|
| 14 | ─ | 2 週 |
Samkok: Blood Oath
LUMENCODE CO., LIMITED
|
|
| 15 | ─ | 2 週 |
School Party Craft
Candy Room Games & RabbitCo
|
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | ─ | 2 週 |
Block Blast!
Funtap Games Joint Stock Company
|
|
| 2 | ─ | 2 週 |
Roblox VN
VNGGames Co., Ltd
|
|
| 3 | ─ | 2 週 |
FC Mobile VN
Garena Mobile Private
|
|
| 4 | ─ | 2 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I
|
|
| 5 | ─ | 2 週 |
Colorful Screw: Charm Quest
Ming technology private limlted
|
|
| 6 | ─ | 2 週 |
Garena Liên Quân Mobile
Garena Mobile Private
|
|
| 7 | ─ | 2 週 |
Party Legends: 234 Mini Battle
Eclipse Inner
|
|
| 8 | ─ | 2 週 |
Free Fire MAX
GARENA INTERNATIONAL I
|
|
| 9 | ─ | 2 週 |
Talking Tom Gold Run
Outfit7 Limited
|
|
| 10 | ─ | 2 週 |
Arrows – Puzzle Escape
Lessmore GmbH
|
|
| 11 | ─ | 2 週 |
Color Block: Combo Blast
Ivy
|
|
| 12 | ─ | 2 週 |
Flower Forest - Word Puzzle
SkySoft Studio
|
|
| 13 | ─ | 2 週 |
Magic Tiles 3™ - Piano Game
AMANOTES PTE. LTD.
|
|
| 14 | ─ | 2 週 |
Under My Roof: Love Stories
Wildfire Interactive
|
|
| 15 | ─ | 2 週 |
Kalliu Game World: Life Story
BabyBus
|
① **休閒益智品類強勢主導**——《Garden Defense》和《Block Blast!》雙雙佔據泰越兩國排行榜頂位,休閒益智遊戲已成為東南亞市場的流量金礦,中國廠商應加速此類產品的本地化和買量佈局。
② **Free Fire系列持續收割——《Undersea Mystery》在泰越兩國均穩居Top 5,且《Free Fire MAX》維持高排名,說明該IP生命週期長且社群粘性強,建議關注該系列的聯動機制和IP拓展機會。
③**UGC平台(Roblox)成為必爭之地**——Roblox在泰國App Store #4、越南App Store #3、泰國Google Play #2的表現顯示,平台型遊戲已成主流,中國廠商應考慮在Roblox生態內開發內容或投放品牌合作。
④ **PUBG Mobile反彈+Chicken Farm崛起預示新機會**——PUBG漲幅第一、農場模擬遊戲快速上升,表明玩家對休閒模擬和核心競技的雙重需求,中國廠商可挖掘IP化的輕度競技品類。